★ Jacksonville's Private Strength Gym ★Lift More.
Live More.
THE STRONGEST VERSION OF YOU LIVES HERE.
Because when you lift heavy, you live bigger. Private barbell coaching for everyday adults — beginners, people over 50, and anyone ready to start for real. Avondale, Jacksonville FL.
Squat ◆ Deadlift ◆ Bench Press ◆ Overhead Press ◆ 20+ Years Coaching ◆ Private Gym · Avondale ◆ TrueCoach Programming ◆ Train Anywhere ◆ ACE-CPT · Barbell Rehab Method ◆ Lift More. Live More. ◆
Squat ◆ Deadlift ◆ Bench Press ◆ Overhead Press ◆ 20+ Years Coaching ◆ Private Gym · Avondale ◆ TrueCoach Programming ◆ Train Anywhere ◆ ACE-CPT · Barbell Rehab Method ◆ Lift More. Live More. ◆
JACKSONVILLE'S PRIVATE STRENGTH GYM, DEDICATED TO DEVELOPING STRENGTH FOR LIFE THROUGH THE
BASIC BARBELL LIFTS.
We provide world-class strength coaching and programming in Jacksonville, FL — tailored specifically to you and your abilities. We coach everyday adults — beginners, people over 50, and anyone who's never touched a barbell — using the four fundamental lifts: squat, deadlift, bench press, and overhead press. Located in the Avondale neighborhood; we serve clients from Riverside, Ortega, Murray Hill, and beyond.
Train With Rick
COACHING SERVICES
Every client trains on a custom program built for their body. In person or online through TrueCoach.
Every client at Jax Liberty Fitness trains on a program written specifically for them. Rick writes it, loads the bar, watches every rep, and coaches your technique while you're lifting — not after. Between sessions, your program lives in TrueCoach. Rick sees your numbers, updates your programming, and is one message away.
ONE ON ONE.
Professional 1:1 strength coaching is perfect for anyone looking for a bespoke experience. It comes complete with a dedicated expert coach, rapid feedback, and a custom-built program tailored specifically for you and your busy schedule.
GROUP.
With a small group of dedicated clients, our group coaching is the perfect opportunity to get the benefits of our 1:1 coaching in an encouraging group environment. We mean it when we say that everyone can train for strength.
ONLINE.
Whether you need assistance creating an individual coaching plan or you feel your technique needs improvement, we provide exclusive online coaching. You’ll have access to our expert strength coach that will give you feedback on every lift.
NOT A WORKOUT. A SYSTEMATIC APPROCAH.
Our
PhilosophY
Your program updates every session. Rick coaches you mid-rep. This is not exercise — it's a system built on science, applied to your body, and managed by someone who is a trained strength coach.
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Built for your body. Updated and tailored to you by our coach every session based on your actual performance data.
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Rick coaches you mid-rep. The right cue at the right moment changes the lift.
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Custom programming, session log, video feedback, and direct coach access — all in one place.
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The bar goes up session to session. Science-backed. The most efficient way to get stronger.
Client Reviews
START HERE. EVERYTHING ELSE FOLLOWS.
The Intro to
Barbell Clinic.
90 minutes. One-on-one. Rick teaches you all four lifts — squat, deadlift, bench press, and overhead press — from the ground up. He loads the bar, watches every rep, and coaches your technique in real time.
This is where every client starts. It's the prerequisite for all coaching. And it's the most important 90 minutes you'll spend in a gym.
Limited Edition
Merch
You guys asked for JLF merchandise.
We listened.
• 100% combed ring-spun cotton
• Grey Melange color is 85% cotton, 15% viscose
• Fabric weight: 6.2 oz./yd.² (210 g/m²)
• Classic fit
• Ribbed collar
• Tone-on-tone 3-button placket
• Straight hem with side slits
• Spare button on the inside seam
• Blank product sourced from Bangladesh
• 100% combed ring-spun cotton
• Fabric weight: 5.5 oz/yd² (180g/m²)
• Side-seamed construction
• Drop shoulder sleeves
• 1 × 1 ribbed collar reinforced neckline
• Tear-away tag
• Blank product sourced from Bangladesh
• Heather colors are 52% airlume combed and ring-spun cotton and 48% polyester
• Fabric weight: 4.2 oz./yd.² (142.4 g/m²)
• Yarn diameter: 32 singles
• Soft fabric
• Relaxed fit
• V-neck
• Side-seamed construction
• Blank product sourced from Nicaragua
• 26% cotton, 74% polyester
• Mid-profile cap with a low-profile embroidery area
• Structured, six-panel cap
• 3.5″ crown (8.9 cm)
• Hard buckram front panels
• Mesh back
• Permacurv® visor, matching undervisor
• Plastic adjustable closure
• Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)
• Blank product sourced from Vietnam or Bangladesh
• 50% cotton, 50% polyester
• Light Steel color is 50% cotton, 40% polyester, and 10% black polyester
• Fabric weight: 9 oz./yd.² (305 g/m²)
• Regular fit
• Set-in sleeves
• Two-ply hood
• Dyed-to-match drawcord
• Kangaroo pocket
• Heavy rib-knit waistband and cuffs
• Embroidered “C” logo on the left cuff
• Blank product sourced from Honduras and Guatemala
Disclaimer: Size up for a looser fit.
